Why does your small business need a website? Well, the majority of people will search for a business online before visiting them in person. If you don’t exist online, then they will not find you or know your business exists.
Websites have become a business necessity in today’s market. They are used to allow your customers to view new sales, items or a change in products. In many cases, you can have a shopping cart type website that will allow people to purchase items directly from you online. This makes perfect sense in many places as you can gain customers from outside of your local area.
The biggest requirement with websites should be that they are well designed and meet the overall goal for your business. If your website is not well designed, or is poorly implemented, it can actually turn customers away. If the information they are coming to see is not easily available or it takes too long to load, they will bounce away to some other site. This is why a professional website developer is your best bet.
Also, If you are not being listed in the search engines for your area, then you are not going to gain the new customers you desire. This is called SEO. If your website designer is not following standard SEO guidelines and ensuring that your keywords are being used, your site will not show up in the search engines.
By ensuring that your website builder is following the standard SEO practices, and that your website is both mobile friendly and screen reader friendly, you can be sure that your website is getting seen by potential customers.